Great Design for a Web Site May be the Key to a Successful Web Business Generating a popular website in the modern glut of websites take make up the internet as we know it today is a daunting task. Grabbing the interest of web-surfers long enough to get the marketing point of the site is a challenge to say the least. It is up to the webmaster's skill to spruce up the site to ensure that web-surfers are ensnared and remain glued for a significant amount of time.