Setting up a popular website in the modern glut of websites take make up the internet as we know it today is a daunting task. Grabbing the attention of web-surfers long enough to get the message of the site is a challenge to say the least. It is up to the webmaster's expertise to produce an affordable web design that will spruce up the site to ensure that visitors are ensnared and remain glued for a significant amount of time.

The difference between the good and the great is just that little extra zing, this statement also holds true for websites. Great ecommerce web site design has the ability to mesmerize visitors to stay and lap up all the info the info within the site. Using eye candy in the form of interesting fonts help to spruce up your site, keep the headline to the point and short using large and attractive fonts. Sub-headline in smaller type may be used to deliver secondary messages of the main headline.

Since the days of the printing press, writers and editors has been playing around with the different type of fonts and sizes and see how they interact with readers. Although the essence of it sounds simple, like increasing the font size or changing the typography, it is not a mere changing of font size from say 18pt to 48pt making all the difference, there are more intricate things involve.

- Say something that is important to your visitor, and have the font size match the importance of the statement.  For example, if you're having a 25% off sale at your online store, you will want to make the font large, but not so incredibly large that you are turning people off.  Font sizes that are too large for the message will look as though the page is shouting, rather than announcing.

- Use a headline font size that is relatively proportioned to your content font size. Say you are using a font size of 12 points for your content then a good font size for the headline should be about 18 points. If your content and headline font sizes are too similar you may not be able to convey your message effectively.

- Do you have a standard across your website for your font sizes?  When you decide to make font size changes on your pages, then you should try to be consistent throughout your website.  This decision is best done before you begin building your website so that you can simply work it into the overall design, but if you already have a site, then you'll need to make the changes across your site.  Designate different font sizes depending on the importance and significance of the event or information being announced on the page, so that you will always know automatically which web design goes with what type of situation.

There are other ways to attract visitors to your site, using a different lettering to emphasize certain words will help to make them stand out. Others may include:

- font family - there are many different styles of fonts (or letterings), using a different lettering to emphasize certain words will often be able to focus attention on those words.

- color - Different font colors can also be used to enthrall visitors, hot colors usually are more appropriate as headline colors, two of the most favorite colors are yellow and red. Make sure your font color doesn't clash with your background. Colors that are to similar don't go well together, adjust for contrast.

-style - adjusting the styling of the fonts by bolding or italicizing words also help to make them more prominent in a page.

All these techniques may be useful to create a winning site, but as the creator of a website one must be careful not to overstep the boundaries of moderation. People generally are turned off by what is deemed as a tacky or gaudy custom web design usually boasting loud beeping music, flashing lights and loud colors. This excess is sure to backfire. Don't overdress your site as this will probably be your undoing. Go for moderation and Zen in design for that winning touch.